Great photos happen when all the elements that attract the viewer somehow happen at the exact time that the camera’s shutter is triggered.
Sometimes it’s a fluke thing, but more often it’s a well planned and executed production that produces the final image. There are times when somebody with a camera just happened to be at the right place, at the right time.
We all dream about those moments, but can probably count on one hand how many times that has happened in our lifetime.
The other explanation is that the image started out as an idea, then was developed into a series of elements that were brought together in a location that was predetermined. Then the photographer and his/her crew did their magic to capture the images and apply the finishing touches in post-production.
And finally, the creative director, along with the design team added the visual elements to create the print or web project.
Sometimes there is a middle road to getting great images, and that is often where experience plays a huge role. Being able to anticipate what is going to happen next quite often separates the experienced pro from the new guy.
The seasoned pro has been there before and has a pretty good idea of what is going to happen. They can visualize the shot they want, they know where it will probably happen, and they know when it will happen because they have been there before.
The bottom line is that it’s often worth the money to hire a pro to produce the images you want, because they will most likely get what you need, when you need it, and not create any bottlenecks in the project.
We’ve always made an effort to stay contemporary, both with the technology that we use, but also how and what we photograph. We make a point of following the contemporary styles and content of photography, including our portrait work.
A business portrait and a Tik Tok or Instagram shoot are two different styles and require us to switch our hats from one to the other. In case you were wondering, what does a professional photographer do to stay fresh and ahead with Tik Tok and Instagram styles?
We watch what other people are doing and what appears to be the styles that set people apart from the pack, and we listen to what the customers want.