What’s Your Budget?

Too often this question feels uncomfortable and isn’t asked. It’s usually not because there is no budget, or the costs might be too much, but rather, because it puts us on the spot to come up with a figure and then live with it.



  • Do you understand the  project well enough to put boundaries around it? If you don’t, will you learn what you need to know in order to do so?
  • Are you willing to be on the hook for managing the work so that you will be on time and on budget?
  • Are you comfortable enough with your vendors and your team to accept responsibility for work you’re asking them to do?
  • Are you a perfectionist, unwilling to ship the work until someone is finally so frustrated, cornered or broke that they pry it from your hands?
  • The flip side: can you embrace the fact that no project is perfect and that by creating a budget, you’re leaning into boundaries that make you a professional when you do this work?

Too often, we’d rather say, “I’ll know it when I see it, it’s too important to compromise, you’re sucking all the fun out of it, the contractors won’t work with a budget and–don’t you want it to be good?”



But the best work regularly ships on time and on budget.

                                                              Seth Godin