BUILDING AN AD
Creating a player profile image for an advertising campaign to raise awareness for a potential semi-pro soccer team in Calgary.
As with so many advertising images, we started with a number of hand drawings of possible images for the campaign. After arranging our selection of ideas on a table, we made our final selections and eventually narrowed it down to one choice.
The planning & production phase:
Then it came time to figure out how to create the various elements that would be incorporated into the final composite image. In this case we wanted the bright lights of a soccer stadium as our backdrop, without the stands and structure to distract from the foreground. It was decided to build the background and add the foreground elements to complete the final image.
The final image incorporated the information of the player and football club logo.