BIG IS NOT ALWAYS BETTER
MACRO PHOTOGRAPHY FOR ANNUAL REPORT
Annual Report time, and this one didn’t require a lot of traveling, in fact we were a bit cramped for space.
The creative director challenged us to come up with a series of photos that highlighted the message – We might be small, but we have a big part to play.
The tech company produced a number of instruments and software that were used by industrial clients. The products are generally quite small, or as mentioned, software, and our job was to produce images that reflected the ‘small’ idea.
The plan was to supplement some stock photos that they searched online for, with the images we were supplying. Once they saw what we had produced for them, they tossed the stock images and used our work exclusively for the annual report.
That spoke volumes to us that we had done our job. Not to backslap, but I think our guys went above and beyond what was expected.