Sometimes even we are surprised at where you can find the talent for an ad campaign.
We were involved in producing a series of safety ads for a mid-sized oil & gas company, and when the question of finding talent came up, we decided to do some internal PR work for the client as well.
Why not use the clients staff to play the role of themselves! We thought with some good direction from our creative director the idea was quite doable.
There were definitely a few chuckles and rib poking moments when we were applying the final touches, make-up, styling and propping to a group of guys who were more at home playing hockey, or rugby.
The biggest surprise was how they got right into their roles and started acting in front of the camera and lights.
Their hidden talents were let loose!